FlowNexa · Podiatry Vertical · Serverless AWS Patient Engine

QUALIFY EVERY PATIENTBEFORE THEY WALKTO ANOTHER CLINIC.

FlowNexa deploys a serverless AI triage pipeline on your podiatry website — scoring every patient enquiry by condition type, diabetic status, and clinical urgency using AWS Lambda, DynamoDB, and SES. Diabetic foot care cases and infected ingrown toenails auto-scored as Hot and flagged immediately.

Powered by AWS LambdaAPI GatewayDynamoDB SESAmplify CDNGoogle Sheets API GDPR Art.6 + Art.9
Diabetic foot care — clinical priority
URGENT
Diabetic patients with foot complications are the highest clinical priority and highest lifetime value patient type — ongoing monitoring required
Biomechanical assessment value
£200–£600
Full gait analysis and custom orthotics on initial appointment — high-margin with strong recurring treatment potential
Pipeline response time
<200ms
From form submission to DynamoDB write and SES alert dispatch via AWS Lambda in EU-West-2 London
Infrastructure uptime SLA
99.9%
AWS serverless architecture — captures diabetic foot enquiries and urgent cases at all hours automatically
HIGH
Diabetic case priority
auto-flagged as Hot
24/7
Patient capture
including urgent foot care
<200ms
Pipeline response
Lambda to SES dispatch
1
Clinic per area
exclusive territory model
Diabetic Foot CareIngrown ToenailsHeel PainPlantar FasciitisVerruca TreatmentFungal NailOrthotics & InsolesSports PodiatryDiabetic Foot CareIngrown ToenailsHeel PainPlantar FasciitisVerruca TreatmentFungal NailOrthotics & InsolesSports Podiatry
System Architecture

Enterprise-Grade Serverless
Infrastructure. Not a Form Tool.

FlowNexa is built on AWS serverless architecture by a Cloud Computing MSc graduate — not assembled from drag-and-drop tools. Every patient enquiry passes through a production-grade pipeline with sub-200ms response times and 99.9% uptime.

Patient Lead Pipeline · EU-West-2 (London) Region
◆
Patient
Amplify CDN · HTTPS
→
≡
Triage Form
5-step qualification
→
◆
API Gateway
HTTP API · CORS
→
λ
Lambda
Node.js · Scoring
→
◆
DynamoDB
UUID partition key
@
AWS SES
Transactional email alerts
◆
Google Sheets API
Real-time patient dashboard
◆
GDPR Art.6 + Art.9(2)(a)
Explicit consent · Health data protection
◆
EU-West-2 Region
UK data residency · ICO compliant
Patient Types Qualified

Every Foot Condition
Weighted by Clinical Priority.

The qualification engine captures condition type, diabetic status, duration, mobility impact, infection signs, and previous treatment — a clinically structured patient profile before your first appointment.

+
Diabetic Foot Care
Diabetic patients with foot complications — highest clinical priority, auto-scored Hot, long-term treatment relationship.
◆
Ingrown Toenails
Painful, often infected — urgency scored by pain level, discharge, and previous treatment attempts.
◆
Heel Pain & Plantar Fasciitis
Most common podiatric complaint — scored by duration and impact on daily mobility.
◆
Sports Podiatry
Athletes with biomechanical issues — event deadlines drive urgency and high commitment to completing treatment.
⊕
Biomechanical Assessment
Gait analysis and custom orthotics — preventative patients with high initial value and long-term return potential.
⊗
Nail Conditions
Fungal nail, thickened nails, nail surgery — common, recurring, and conversion-ready after OTC treatment failure.
⊘
Verruca & Skin Conditions
Advanced treatments (Swift microwave, Falknor's needling) — patients who have exhausted over-the-counter options.
◆
Children's Podiatry
Flat feet, gait issues, in-toeing — parental urgency drives fast decision-making and high treatment compliance.
Data Pipeline

From Enquiry to
Structured Alert in 200ms.

Built on AWS serverless infrastructure by an MSc Cloud Computing graduate — every enquiry flows through a production-grade pipeline with sub-200ms response times, 99.9% uptime, and zero maintenance overhead.

01
Patient Submits Enquiry
A HTTPS POST fires to API Gateway containing condition type, diabetic status, duration, mobility impact, infection signs, previous treatment history, and GDPR consent — complete clinical profile in one submission.
02
Lambda Scores the Lead
The scoring engine applies clinical priority weighting — diabetic status and active infection override all other variables and auto-score the lead as Hot. Clinical risk always takes precedence over self-assessed urgency.
03
DynamoDB + Sheets Write
Patient record written to DynamoDB with UUID partition key and simultaneously synced to your private Google Sheet clinical dashboard — both complete before the SES alert fires.
04
SES Alert Dispatched
Formatted HTML alert fires containing condition type, diabetic status, mobility impact, infection signs, urgency level, and contact details. Diabetic cases flagged prominently in the email subject line.
Scoring Engine

Every Enquiry Weighted
and Prioritised.

The scoring engine applies weighted rules across multiple clinical variables — you always know which patients need calling today and which can wait.

◆ Hot Lead · Immediate Action
Call Today
Instant SES alert. Diabetic foot complication or active infection — same-day contact required regardless of other answers.
Diabetic patient with foot wound, ulcer, or active infection
Ingrown toenail with active discharge or severe pain
Severely limiting mobility — unable to walk comfortably
Urgent event within 4 weeks with an active foot condition
◆ Warm Lead · Follow Up This Week
Call Soon
Significant clinical condition but no active infection. Follow up within 2–3 working days.
Chronic heel pain significantly limiting daily activity
Fungal nail — tried OTC treatments without success
Biomechanical assessment requested — recurring pain pattern
Children's gait issue — parent proactively seeking help
◆ Cold Lead · Keep on Record
Monitor
Below immediate threshold — written to DynamoDB and Google Sheet for future follow-up.
General foot care enquiry — no specific active condition
Mild occasional discomfort — not limiting daily life
Cosmetic nail condition only
Pricing check only — not yet ready to book
Operational Benefits

Every Patient Arrives
Clinically Pre-Screened.

Diabetic status, condition type, mobility impact, infection signs, previous treatment — all in one structured SES alert before your assessment appointment.

◆
Diabetic cases flagged immediately
Diabetic patients with foot complications are auto-scored Hot — the highest clinical priority in podiatry, requiring same-day contact regardless of any other answers.
≡
Complete clinical profiles
Condition type, diabetic status, mobility impact, infection signs, duration, previous treatment — all in one SES alert. No preliminary triage call needed before your assessment.
◆
24/7 patient capture
Patients research their foot conditions at all hours. FlowNexa captures and clinically screens them while your clinic is closed — including weekend diabetic foot enquiries.
◆
GDPR Art.6 + Art.9(2)(a)
Health-related and diabetic data processed under explicit consent. All data encrypted at rest in AWS DynamoDB in EU-West-2 London. Never shared beyond your practice.
◆
Google Sheets clinical log
Every patient synced to your private sheet — filterable by condition, diabetic status, mobility impact, urgency, infection status, and submission date.
⊙
One clinic per postcode
Exclusive territory — your podiatry patient pipeline is exclusively yours. No shared enquiries, no competitor access to your local postcode area.
Pricing · Podiatrists

Investment That Returns
on Your First Patient.

A single diabetic foot care patient generates recurring visits over months or years. A biomechanical assessment with custom orthotics generates £200–£600 on the initial appointment alone. FlowNexa pays for itself within your first new patient.

Starter
Test the Pipeline
One-time setup: £750
£250
per month · no long-term contract
AWS LambdaAPI GatewayDynamoDBSESGoogle Sheets
  • Branded patient capture page on Amplify CDN
  • Industry-specific qualification form
  • Weighted Hot / Warm / Cold scoring engine
  • Instant SES transactional email alerts
  • Real-time Google Sheets API sync
  • DynamoDB persistent patient record storage
  • GDPR Article 6 + Article 9(2)(a) consent pipeline
  • Unlimited patient capture — no caps
Exclusive Local
Own Your Territory
One-time setup: £2,500
£750
per month · exclusive postcode lock
Full Stack AWSExclusive TerritoryAdvanced Scoring
  • Everything in Growth
  • Exclusive postcode territory — one practice only
  • Advanced multi-variable clinical scoring logic
  • Lead quality filtering and deduplication
  • Weekly performance and conversion summary
  • Priority phone support — same-day response
  • Quarterly pipeline strategy review
  • First access to new features and verticals
All tiers include unlimited patient enquiry capture. Setup fee is non-refundable and covers architecture build, configuration, and deployment.
Monthly subscription cancellable on 30 days written notice. No long-term contracts.
Podiatry Assessment Enquiry

Book Your Free
Foot Assessment.

Takes 3 minutes.
No obligation.
A podiatrist contacts
you directly.

Answer a few questions about your foot condition and a qualified podiatrist will review your enquiry and contact you to arrange an assessment.

This tool does not provide clinical advice and does not constitute a diagnosis. It collects enquiry information and routes it to a qualified podiatrist. If you are diabetic and have an active foot wound or infection, please also contact your GP or diabetes care team immediately. Data processed under GDPR Article 6 and Article 9(2)(a) in AWS EU-West-2 London.

◆ AWS EU-West-2 · GDPR Art.6 + Art.9 · ICO Compliant
◆ Built by MSc Cloud Computing Graduate
Step 1 of 5 · Your Condition
Tell Us About Your Foot Problem
Step 2 of 5 · Severity
How Is This Affecting You?
Step 3 of 5 · Urgency
How Urgent Is This?
Step 4 of 5 · Appointment Preference
Preferred Appointment Time
Step 5 of 5 · Contact Details
Your Contact Details
◆
Enquiry Received

A qualified podiatrist will contact you .

! Your enquiry has been flagged as HIGH PRIORITY. The podiatrist has been alerted immediately. If you have not heard back within 4 hours during business hours, please call directly.

@ Patient record written to AWS DynamoDB — stored securely in EU-West-2.

◆ Your enquiry has been synced to the podiatrist's private Google Sheet.

◆ For urgent matters: +447931677999

GDPR Article 6 + Article 9(2)(a) · AWS EU-West-2 · ICO compliant

ℹ◆Important Notice: This tool does not provide clinical advice and does not constitute a diagnosis. It is a lead qualification and routing system only. All clinical decisions are made by the qualified podiatrist. If you are diabetic and have an active foot wound, infection, or ulcer, please also contact your GP or diabetes care team immediately. Data processed under GDPR Article 6 + Article 9(2)(a) in AWS EU-West-2 London.